Do you want to add FOMO widgets to your WordPress site and increase conversions? FOMO, short for fear of missing out, is a marketing technique that uses a psychological principle to build anticipation for a product or service. In this article, we will show you how to properly add FOMO to your WordPress website and increase conversions.
FOMO or 'fear of missing out' is a psychological term used to describe the anxiety of missing out on something exciting and trendy.
As a website owner, you can take advantage of this human behavior with your marketing strategy and improve your conversions.
FOMO is nothing new, marketers have been using it long before the advent of the internet. Now with online marketing, FOMO has become much easier to implement and much more effective.
For example, if you run an online store, you can build anticipation about an upcoming sale, limited-time offers, and adding social proof to your landing pages.
You can also use it to build your email list, run affiliate marketing campaigns, increase your app downloads, and more.
With that said, let's see how to easily add FOMO to your WordPress site. We will show you two techniques that we have successfully used on our own sites with incredible results.
One way to ignite FOMO is by adding social proof to your website. It helps you gain the trust of users by showing them that other users are already buying your product.
First, you need to install and activate the Proven plugin. For more details, check out our step-by-step guide on how to install a WordPress plugin.
Proven is a social proof plugin that integrates with your eCommerce platform or MailChimp email lists and displays recent purchases and signups.
After activation, you should go to Tested configuration Page to enter your license key. You can find this information from your account on the plugin website.
Next, we go to the Tested »Add New page to create your first social proof notification.
First, you need to enter a title for this notification campaign. After that, you need to choose whether you want this setting to be active or not. You can keep it inactive while you configure your settings, but don't forget to change this setting so that your notifications turn on once you're done.
You will then be taken to the content section, where you will be asked to select the source for your notifications.
Proven integrates with WooCommerce, MailChimp, and Easy Digital Downloads. When integrated with one of these three, the social notification will automatically display recent purchase and subscriber notifications.
You can also enter the source manually, which will allow you to manually create entries that will be displayed in the notification. This is particularly useful when you are not using a shopping cart plugin on your website.
After that, you can change the content template using the available template tags displayed below the field.
For the purchases field, you must select which product purchases are displayed in the notification. If you're integrating with MailChimp, then you can choose which mailing list will trigger the notification.
You can then select when you want notifications to show in the Behavior settings. You can select the pages you want the notification to appear on, you can also select users, mobile view, delay between notifications, and more.
Finally, you will reach the 'Appearance' section. From here you can select the colors, shape and position of your notification banner.
Once you're happy with your settings, don't forget to click the 'Publish' button to make it active.
You can now visit your website to see the FOMO social proof notification in action.
We've all seen marketers use 'Urgency' to get the customer's attention. Whether it's your local grocery store or a big-name brand website, it's one of the oldest marketing techniques, working just as effectively online.
Basically, it shows users an offer with a sense of urgency, triggering the fear of missing out on a valuable deal and helping users make a buying decision.
Rush hacks can be used with a limited time offer, seasonal sale campaigns, one-time discounts, coupons, and more. For more information, check out this article on using urgency to hack conversion rates with proven methods.
Now, the thing is how do you use FOMO urgency to create a powerful conversion magnet?
This is where OptinMonster comes into play. It is the best conversion optimization software that helps businesses convert website visitors into subscribers and customers.
First, you will need to sign up for an OptinMonster account. It is a paid tool and you will need at least the 'Plus' plan to use their floating bar campaigns.
Next, switch to your WordPress site to install and activate the OptinMonster plugin. For more details, check out our step-by-step guide on how to install a WordPress plugin.
This plugin is a connector between your WordPress site and the OptinMonster app.
Upon activation, click on the OptinMonster menu in the admin sidebar and enter your API key. You can find this information in your account on the OptinMonster website.
After entering your API key, you will need to click the 'Create New Campaign' button to continue.
First, you must select a subscription type, and then select a topic. We will use a 'Floating Bar' campaign with a 'Countdown' theme.
You will then be prompted to choose a name for your theme and the website to run it on. Completing this information will launch the OptinMonster Builder interface.
You need to click on the 'Optin' tab and select the countdown type and end date. There are two types of countdown timers you can use 'Static' and 'Dynamic'.
The static timer remains the same for all your users, while the dynamic timer changes based on user behavior on your website.
For this tutorial, we will use the static timer. Since we are using a floating bar with a countdown theme, we can move the optin bar to the bottom or top.
You can also just point and click to edit the text in the floating bar. You can add a coupon code, add links to special offers, and style it however you like.
Una vez que esté satisfecho, no olvide hacer clic en el botón 'Publicar' en la parte superior. Esto le mostrará la página de estado de suscripción a la que necesita cambiar el interruptor junto a Estado para hacer que su suscripción esté activa..
Ahora, vuelva a su sitio web de WordPress y haga clic en la pestaña 'Campañas' en la página de OptinMonster. Verá su campaña recientemente creada en la lista (haga clic en el botón Actualizar campañas si no la ve).
Por defecto, su campaña estará deshabilitada, y solo tiene que hacer clic en el enlace 'Go Live' para habilitarla..
Ahora puede visitar su sitio web para ver la campaña FOMO del temporizador de cuenta regresiva en acción.
Las técnicas de FOMO funcionan realmente bien para las conversiones, pero ¿cómo hace un seguimiento de su rendimiento? Sin el seguimiento, no sabría cuántas ventas o clientes potenciales se generaron debido a estas campañas..
Todos los expertos en marketing utilizan Google Analytics. No solo le ayuda a ver de dónde provienen sus usuarios, sino que también le permite hacer un seguimiento del compromiso de los usuarios en su sitio web..
La forma más fácil de usar Google Analytics en WordPress es a través de MonsterInsights. Es el mejor complemento de Google Analytics para WordPress y tiene un complemento de comercio electrónico para WooCommerce y EDD, que le ayuda a realizar un seguimiento de su rendimiento de comercio electrónico sin salir de WordPress.
Esperamos que este artículo le haya ayudado a aprender cómo agregar FOMO a su sitio web de WordPress y a aumentar las conversiones. También puede querer ver nuestra lista de complementos de WordPress para sitios web de negocios..
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