Are you using ConstantContact for your email marketing? Do you want to connect ConstantContact with your WordPress site? In this ultimate guide, we'll show you how to connect ConstantContact with WordPress.
Have you ever wondered why every website on the Internet wants to have your email address? Whether you're creating an account on Facebook, Twitter, or the New York Times, everyone wants your email address.
The answer is dead simple. Email is the best way to reach your customers.
A recent study showed that small businesses receive $40 for every dollar spent on email marketing. It is the most effective way to convert visitors into customers.
You can learn more about this by reading our article on why you should start building your email list right away.
Now that you know the importance of building an email list, let's see how to get started with Constant Contact to build an email list for your WordPress site.
Constant Contact is one of the most popular email marketing service providers in the world. They specialize in sending mass emails to your customers, managing your email lists, and running effective email marketing campaigns.
It can be quite overwhelming for small businesses to start their own email list. Constant Contact makes sure that even absolute beginners can run their email campaigns like a pro.
It is a paid service with a 2-month free trial. After the trial period, prices start from $20 per month.
First, you need to visit the Constant Contact website and sign up for an account.
Upon registration, you will land in the Constant Contact dashboard. You'll see three simple steps to help you get started.
Step 1:Setting up your first email list
First, you need to click on 'Set up your first list' link. A popup will appear where you need to provide a name for your email list and some email addresses to add it to.
Then click the Save List button to continue.
Step 2:Add your organization information
The CAN-SPAM Act requires a valid mailing address on all outgoing marketing emails. Constant Contact makes it easy for you to comply with this law by providing information about your organization. Constant Contact will then automatically add this information to the footer of your emails.
You have to click on 'Add your organization information' link. It will take you to a form where you need to provide your business information.
You will need to provide your website address and mailing address. You will also be asked to select an industry for your business and upload an image logo.
Don't forget to click the Save button to store your settings and continue to the next step.
Step 3:Send your first email
Finally, you have to click on 'Send your first email' link. Constant Contact will show you a number of beautiful email templates to choose from.
This will open the template in the Constant Contact WYSIWYG email editor. This drag and drop design tool allows you to easily design your email.
First you need to provide a title for your campaign. After that, you can replace the images used in the template with your own, add your own text and branding.
Click the Continue button when you are satisfied with the result.
You will now arrive at the email options page. This is where you select which email list to use, when to send an email, or change the sender name and reply email address.
Once you're done, click the Send Now or Schedule button to continue.
That's it, you have successfully finished setting up your Constant Contact account.
Now that you've set up your Constant Contact account, the next step is to collect email addresses by asking users to join your email list.
There are several ways to do this. You can copy and paste the signup form code from your Constant Contact account into your WordPress site.
You can also use OptinMonster to add highly optimized signup forms to your WordPress site. It will help you get a lot more email subscribers faster. See our case study of how we increased our email subscribers by 600% using OptinMonster.
We will show you both methods in this guide. Let us begin.
Constant Contact comes with built-in tools to create your email signup forms. You can then embed these forms on your WordPress site.
You must first log in to your Constant Contact account and then click 'Contact Growth Tools' in the top navigation menu.
On the next page, you need to click on create a registration form button.
This will take you to the form creation wizard.
First, you need to provide the name of the form. This name will be used internally so that you can identify a form in the Contacts panel from constant contact.
Next, you need to provide a title and label for your form. Both will be visible on your form.
Lastly, you must select at least one email list. Users who register using this form will be added to these lists.
Click the Continue button for the next step.
Now you need to add the fields that you want to display on your registration form. The email address field is required. You can click 'Additional Fields' to add more fields to your registration form.
After adding the form fields, click the continue button.
In the last step, you can choose the font color, background color, and add a logo.
You can click the preview button to see what your form looks like. Once you're satisfied, click the 'Finish' button.
You will be redirected back to the contact growth tools page. You'll notice the form you just created in the 'Additional Web Registration Forms' section.
You need to click on the action dropdown and then select 'Insert code'.
This will open a popup with the embed code to add your form anywhere. You need to copy this code and paste it into a text editor like Notepad.
Now visit your WordPress admin area and click on Appearance »Widgets .
From the list of available widgets, drag and drop the text widget into a sidebar where you want to display your signup form.
Paste the code you copied from the Constant Contact website into the widget's text area. Once you're done, click the Save button to store your widget settings.
That's it, now you can visit your website to see the registration form in action.
While basic shapes are relatively easy to add, they're not ideal for high conversions.
An average user who visits your website spends very little time looking at the element without content. You need email signup forms that grab the attention of your users.
This is where OptinMonster comes into play. It is the most popular lead generation tool on the market. You can create beautiful signup forms that are optimized for conversions and A/B test them without hiring a developer.
OptinMonster comes with different types of signup forms, such as exit intent popups, floating bars, post post forms, sidebar forms, slider forms, full screen welcome gates and more.
You also get powerful features like MonsterLinks (2-step options), scroll detection, A/B testing, page-level targeting, and more.
OptinMonster works great with WordPress and all popular email service providers, including Constant Contact.
Constant Contact makes it very simple to add your WordPress content to your email campaigns.
Note: Constant Contact does not currently offer automatic sending of blog posts to the email list.
First, sign in to your Constant Contact account and visit the Campaigns page. You need to click on the create button and then select send a new email.
You will be prompted to select a template for your email. After that you will get to the email creator screen.
From the left panel, drag and drop the "Read More" block onto your email preview. Then click the Read More block in the email preview to edit it.
This will open a popup window. You need to provide the URL of your WordPress blog post and click the preview button.
Constant Contact will automatically fetch an image of your article and an article summary. You can click the Insert button to add it to your email.
Repeat the process to add more content from your WordPress blog to your email. Once you are done, go ahead and click the Continue button.
You will then come to the last step of creating your email. This is where you can select whether you want to send the email right away or schedule it.
That's it, Constant Contact will now send your blog content email to your subscribers.
We hope this article has helped you learn how to connect Constant Contact to WordPress. You may also want to see our list of 19 useful tips for driving traffic to your WordPress site.
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