Animated step-by-step explainer video templates

As tempting as it may be to jump straight into creating fun animations with software, it's not always the right decision. Especially if you're ready to offer something unique to the market, using someone else's model isn't entirely rational. Developing your own animated explainer video template is another matter. Ready to use animated explainer video templates can be used to create a series of videos dedicated to a product, service, company information. The range of application of models is quite extensive, and therefore it makes sense to understand the essence of its creation. First, you need to define your topic and think about what topic or subtopic you want to convey with your explainer video. A few tips:

ContentsIt all starts with an ideaExplanatory video stylesWrap your idea in a storyboard and a scriptIdea, plot and with it:your script!

• Resist the urge to explain everything you know in 1 promotional or informative video.
• Choose a small excerpt instead. Make several short videos instead of one long one.
• The user should only receive abstract information, which will allow him to be attracted to the site / blog / social network, where the service will be offered.

What is your target group? – an equally important issue that directly affects the concept of model. Create your own video marketing trend by experimenting and exploring new marketing and advertising technology opportunities. This helps you think backwards and better understand where to go when designing your own animated video mockup.

Everything starts with an idea

Brainstorm and brainstorm ideas for your video. As we collect ideas, slowly add a little salt to the soup. At this stage, it is important to take time for yourself and let ideas develop.

This usually doesn't happen if you're looking at a blank Word document. Here are some tips to start the process of generating great ideas:

• Get out and move. Let your mind wander.
• Write anything you can think of. It is desirable with pen and paper.
• Watch other videos and get inspired.
• Take the time to sort through your ideas and come up with a general idea.

Don't be in too much of a rush to make decisions. However, you can always rework the concept from scratch. But it will be a shame if you have already invested a lot of effort and money.

Explanatory-video styles

Some of the decisions you need to make in the next step depend on the style of your explainer video. So a little digression:

1. Board Animation:Here, a hand draws the entire movie as if it is written on the board. (The beauty is that this format not only visually attracts attention with its simplicity, but in some cases you just have to write the text and you won't have to order professional dubbing).
2. Icon Style:Suitable for videos and technical contexts, voiceover absolutely required.
3. Comic Style:Colorful comic style, with moving characters. This style also needs to be lined.

There are still a few styles left, but these basics give a good overview.

Wrap-your-idea-into-a-storyboard-and-script

The storyboard and script are probably the most overlooked elements when creating videos for beginners. Believe me, after that you will be happy if you have both. Because the most important thing in the explanatory video:

Idea, plot and with it:your screenplay!

At this point, you need to come up with a story, create a storyline (for storytelling) from it, and break it down into several meaningful scenes.

Explanatory video narration We humans do not think with facts, but with stories. And we will keep them too. Anything that moves us emotionally, makes us laugh or cry, is better than a set of facts.

The following scenario has been tried and tested for explainer videos by several companies and marketers:

• What is the problem, why is it important to fix this problem.
• What is the solution to the problem?
• What exactly does the solution look like?
• What are the (positive) consequences?
• Call to Action:What should the viewer do next?
• Storytelling template
• Helpful hints for your scenario
• Use these tips to create your own ideal model based on your concept and scenario:
• Use short, clear and stimulating sentences.
• Use metaphors or narration with a lead actor to reduce the complexity of understanding.

Limit the length of your video to a maximum of three minutes. Rule of thumb:you have about 100-130 words per minute of spoken text.

Use everyday language. Read your script aloud to make sure it's easy to understand.

What is only briefly covered here is actually the most important part and takes time to learn.