The advancement of new technologies allows marketing methods to become very varied and interactive. Digital marketing is growing, but the saturation of traditional advertising has tired users of the same strategies, which have lost their effectiveness, so more and more companies decide to use social networks to reach their target audience. .
Instagram has become one of the most powerful marketing channels on the Internet, and in order to compete with YouTube and grow the "long video" market, Instagram has created this new tool - IGTV, so anyone can download long-term videos on this social network. network, creating their own audiovisual content. Its objective is to diversify the content published and shared by users and to create a new resource for all influencers.
How to use IGTV as a digital marketing strategy?
For brands, IGTV is very useful. Thanks to this function, brands will be able to create attractive content on the social network, in order to positively influence their potential users and be able to attract potential customers and, above all, retain them, since IGTV is designed to generate enormous returns among users. .
The benefits for a brand to use IGTV are:
– Interact with brand followers.
– Increase loyalty level.
– Get real user feedback.
– Increase brand exposure.
If you want to rely on IGTV as an online marketing medium, you must understand the factors that determine your IGTV's view count, because any small mistake can lead to failure.
Factors that determine the number of views from IGTV:
– Video Dimension:Determines the convenience of everyone watching your content.
– Content ideas or themes that appeal to your target audience.
– How often you post content to IGTV.
In our experience, the best IGTV dimensions and sizes are:
– Matches viewers mobile screen:typically 1080 x 1920 pixels or, when measured by aspect ratio, 9:16 aspect ratio is the best choice.
– Make sure that the size of your content does not exceed 650 MB, for a duration of less than 10 minutes. If you want a maximum duration of one hour, make sure the size does not exceed 3.6 GB. Meanwhile, when it comes to IGTV video preview on your feed, keep in mind that the video is reduced to a 4:5 ratio.
Important notes when creating IGTV content:
– You must have a cover image.
– The display frequency must be stable. Imagine that you are a professional editor, a professional will not publish too often or too rarely.
– Follow the tastes of your audience. Remember, you're in marketing, so put your idealism aside, it's better to be pragmatic.
– Use on-screen text on your videos. Make sure every viewer has no trouble getting important information, because sometimes you can't force them to turn up the volume on their device!
How to make IGTV videos?
After understanding the above information, it's time to create your content. You don't want to do the usual recording and immediately upload it as IGTV content, you need a tool that can help you create amazing IGTV content.
There are many tools for this, but in this opportunity we will describe the two best ones:FilmoraGo and Canvas.
FilmoraGo
After trying Wondershare Filmora on Mac, the complete and simple video editor for computers, we found a similar application created by Wondershare as well, called FilmoraGo, and we tried the iPhone version FilmoraGo iOS Video Editor .
FilmoraGo is a video editing application optimized for mobile devices, able to compete on equal terms with iMovie for iOS. It is a very interesting tool that gives us lots of editing features to create nice and high quality videos. Next, we tell you about our experience with this application since the first start.
First, we need to import our video documents. We will be able to choose from videos and photos on our device, from Facebook and Instagram content. Once the files that interest us have been imported, we will have a well finished and rather intuitive interface, divided into 3 parts:at the top we will find a preview of our video, then it is the timeline, at the bottom there are various editing options editing, including cropping, adding texts and music, voiceover, filters/transitions/effects/stickers, and adjusting various parameters such as colors, highlights, saturation, sharpness, temperature, etc. /P>
In addition to the basic functions above, FilmoraGo for iPhone has two new functions – AR Camera and DoubleTake. With AR Camera, you can add all kinds of facial accessories and beautify the face while shooting the videos. As for Double Take, it is designed to take full advantage of iPhone's front and rear cameras, you can achieve dual view.
Interested? You can get this video ed itor for iPhone on the AppStore.
Canvas
As we said above, the image coverage of IGTV video is also very important, this tool is good for making such image coverage. It is very easy to use, very suitable for beginners, because it offers a variety of interesting models to choose from, so you don't have to spend too much time thinking about creativity.
Conclusion
There are many aspects to consider before diving into your IGTV project. If you're serious about your online marketing, you need to be serious about creating "catchy" IGTV content. Hope you get something out of this article, thanks so much for reading!
