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Computer vision in augmented reality

While a large portion of businesses are still trying to take advantage of the benefits offered by computer vision to improve their work routine and bring performance and profitability to a whole new level, huge big brands like IKEA, Walmart, ASOS and a dozen others went further. , welcoming augmented reality into their professional lives. According to the latest forecast, the AR market will reach $97.76 billion in 2028, which makes it totally worthy of your attention.

ContentsHow Resume and AR Are Related?Augmented Reality and Computer Vision Technology for BusinessAR for RetailAR in the Beauty IndustryAR Meets Architecture and DesignAR and 3D NavigationAR for Teaching and StudyAugmented Reality Applications and TravelBusiness benefits of AR in a nutshellThe final thought

Truth be told, computer vision is the father of augmented reality technology. The CV allows a machine to look at the outside world and see it as a human does. It identifies all necessary object parameters for further augmentation. Without this foundation, AR wouldn't have the data to put a digitized overlay on the real world seen through the lens of a smartphone camera.

Augmented-reality and computer-vision-technology for business

The more companies start to introduce AR business strategies, the more popular the question of AR business use cases becomes. Once viral, the PockemonGo and Snapchat filters are certainly just a drop of what augmented reality really has to offer.

AR for retail

Despite the variety of AR enterprise applications such as InData Laboratories grows, retail seems to be gaining the greatest set of benefits. Take shopping for example. How many times have you failed to buy something online due to doubts? Today, e-commerce companies try to anticipate these secondary ideas and offer the option to try before you buy. The best thing about this feature is that it works for any kind of products you sell, from accessories to armchairs.

AR in the beauty industry

Before going to a beauty salon, millions of women want the opportunity to project themselves into the future and see the result of their new haircut, nails or makeup. Augmented Reality and Computer Vision Technology is essentially opening the window to a future by introducing personalized applications where customers can try out any of the look modifications they would like to see done by salon professionals and feel confident about the result.

AR meets architecture and design

Today, 3D modeling is the main technology used for product design. Whether it's buildings, cars, appliances, or anything else, augmented reality makes the entire modeling process cost-effective, fast, and as accurate as possible. Outside of industrial use, AR can be a big help for people doing home renovations or deciding on new furniture and interior space changes. Seeing the final image with AR facilitates decision-making and helps to realize all dream design ideas in detail.

AR and 3D navigation

Have you ever used 3D map mode when planning a trip or just getting familiar with the surroundings of a place you want to invest in? If so, then you should know how much time and money AR saves. Among dozens of navigation apps, only those with augmented reality features stand out from the crowd. Augmented 3D navigation systems also make logistics more efficient by minimizing risk and displaying the current track situation.

AR to teach-and-study

Like any other field, augmented reality and computer vision technology has changed the way children and students are taught these days. Innovative AR-class apps let them see the information behind the things they're looking at, making studies highly interactive. Colleges and universities are also integrating AR into their curriculum, offering specialized programs with AR support, or launching projects, based on the use of augmented reality systems.

Augmented-reality and travel applications

Since tourism was suspended due to the pandemic, travel apps have suffered heavy losses. However, with the slow but sure lifting of restrictions, the tourism sector will be reborn on a larger scale. But why wait until then if AR can be useful today? The absolute majority of tourists would happily purchase group tours around the city or town, art gallery or museum, or any other landmark they find themselves in. Since such an option is currently not available, AR travel apps can act as professional personal guides, looking at anything through the lens of a smartphone's camera. Those not ready to travel for real can still immerse themselves in AR by traveling directly from home until things get back to normal.

business-benefits-of-ar-in-brief

Every business, big or small, is looking for ways to maximize profits, minimize resource costs, and bring innovation to the field before competitors. With augmented reality at their fingertips, businesses are able to increase sales through unparalleled customer engagement and upgrade the traditional method of business development to meet modern demands.

The final thought

Augmented reality and computer vision technology have entered our lives as an entertainment option, but in fact AR is the ultimate business tool applicable to any field you might work in. The ever-increasing demand for customer experience is forcing companies to find ways to stay on the cutting edge of technology. of the new wave of technology and welcoming AR is exactly the decision you need.