Digital signage is booming in the post-COVID era. But why? It offers a way to create a safe, contactless advertising or learning environment anywhere. We're talking from retail outlets and restaurants to schools and airports.
Are you considering exploring digital signage to promote your business? Read on to learn all about why digital signs are the advertising of choice for businesses across America.
When you're done reading, we're sure you'll be frantically "digital signs near me" on Google!
Digital signage is easily parsed
When it comes to good digital signage practices, nothing beats an efficient and accurate calculation of your return on investment. After all, you need to know if your marketing investment is best spent.
The only way to get data on the effectiveness of your print or static advertising is to survey your customers. With digital signage, you can get all kinds of data.
Are people looking for the products you promote? What is the foot traffic nearby? Are people looking at your sign and for how long?
You won't have to invest as much
"What are digital signs for", you ask? Almost any environment where you need to sell something or pass on information.
It used to be that with static signage, billboards, or printed flyers, you had to spend exorbitant amounts of money on a design team, an experienced printer, and a distribution company . With digital signage, all you have to do is set up an LCD screen or choose a pre-configured location and import your video or image files.
The best digital signs are engaging
If you compare a digital display with a static display, the moving image option, perhaps unsurprisingly, will get hundreds of times more views. In fact, 8 out of 10 shoppers in the United States admit to walking into a store because a sale sign they spotted outside compelled them to!
Instead of creating a fancy storefront, you can put all your effort (and investment) into a simple, flexible, eye-catching digital production instead.
Digital signs limit impatience
There is no more captive of an audience than people queuing at the supermarket checkout or DMV counter. Sure, some people have their phones to look at, but that's not always possible with the kids around or arms full of groceries or documents.
If you create attractive digital signage for queues, you can almost guarantee that those people will look at your product or service. Even better, they'll be grateful for fun!
Of course, it is essential to work with a professional digital signage company. They will work with you to create advertisements that meet the needs of your customers.
Why should you search for "Digital Signs Near Me" today
Choosing to type the keyword "digital signs near me" into the search bar of your favorite search engine will always be a smart marketing move. In fact, digital signage has been proven to save you money, help you respond quickly to changes in your marketing strategy, and even help audiences have a better shopping experience.
For more marketing tips and tricks for small and large businesses, browse the other articles on our website.
