TikTok has become the dark horse of digital marketing given its ever-growing audience base. Marketers are increasingly targeting this medium to build brand awareness and win potential customers along the way. TikTok's video-centric platform can skyrocket the popularity of brands. With these things in mind, we've put together a list of the latest trends in TikTok Ads Explained that help drive more customer engagement.
TikTok has been promoting influencer collaborations since the very beginning and this is expected to grow further in the times to come. More and more companies are opting for this scalable platform to publicize their latest products or services. Taking on a challenge alongside an influencer can be a viable way to get started on TikTok. It can take care of the content part during your difficult first days. All you need to do is strike a financial deal with the influencer who will create the video to promote your brand in a unique and humorous way. Your chances of success increase if the influencer's audience can identify with your brand.
TikTok challenges are always trending because they're both fun to watch and even more fun to create. Marketers can create their own challenges to attract more people to their brand or participate in existing ones to grab audiences' attention.TikTok Ads Explained the importance of challenges like Level-Up challenges where toilet paper is used to pile up and create a barrier for your pets to walk through. Makeup and beauty companies have promoted the Wipe It Down challenge which features a smooth transition from being a Plane Jane to a Femme Fatale while simply wiping the mirror with a cloth and spray.
Memes have evolved to become an integral part of different social media platforms and the same is true for TikTok. Millennials love memes that are like their daily entertainment pill. Memes have an exceptional ability to spark audience engagement. However, marketers should be careful not to touch on a sensitive subject while trying to make people laugh.
The term duo has a completely different meaning in the world of TikTok. It's about collaborating with other users to create a split-screen video. The original video plays on one side and you can pour entries as your own version into the other frame. TikTok presents a great platform to collaborate with celebrities, friends, and even strangers. Marketers can use this cool feature of TikTok for brand promotion.
Take Away
TikTok recently introduced a paid advertising platform that offers creative ways to create video to ensure maximum exposure for your brand. Marketers can benefit from greater ad personalization features, such as launching them for a particular target audience from paid ads. But they have to get creative to unleash the full potential of this tool.
