You may think you understand pay-per-click marketing, but do you? Pay-per-click marketing is a form of advertising that can easily set you apart from your competitors.
ContentsWhat is PPC?PPC Keyword ResearchCreate a Winning PPC AdEarn Money with Pay Per ClickHowever, pay-per-click advertising is not free, so it is essential to have a solid basic knowledge of what it is so as not to waste money on bad pay-per-click ads. Keep reading the guide below to learn how to make money with pay-per-click marketing.
Pay-per-click, PPC, is an area of online marketing where advertisers would pay a small fee each time their advertisement is clicked on by a browser. When you click on the ad, the browser navigates to the landing page desired by the advertiser. Ultimately, this is a paid version of search engine optimization where advertisers pay for website traffic instead of organic.
If PPC is done correctly, each click on an ad will be insignificant compared to the gains in conversions. PPC ads can appear on websites or on search engines like Google and Bing. For example, maybe you are on a music website, but you see an advertisement for shoes that you were browsing previously; this is a PPC campaign, and once you click on it, the advertiser is charged and you are directed to the site in hopes that you will complete a purchase.
PPC ads on search engines are a bit different because they are usually text-only. "Winning" PPC ads are selected by the search engine based on monetary bids for keywords and keyword relevance.
Landing on the first page of a search engine means exposure for your brand. To appear on that first page, it is important to select relevant and targeted keywords and organize them strategically.
Relevance means keywords must be clearly related to what you are selling. Targeted and organized keywords are important when creating a long tail keyword. Long tail keywords have a “long tail” which means they trail with many words as opposed to short tail keywords of 1-3 words.
An example of a short tail would be a search for "white top" versus a long tail of "white cotton women's shirt". Long-tail keywords drive more website traffic due to less competition and usually lead to sales because the browser has something specific in mind.
Strategic PPC keywords are only half of the equation. PPC ads should have intriguing content to get the following your business needs. A PPC Management Service will give you a satisfactory feedback.
A PPC service provider helps by regularly observing bid prices to compete for the right keywords. They also create click-worthy Google, Facebook, and YouTube ads for your campaign. A service provider can maximize conversions and brand awareness through social advertising and turn potential customers into repeat customers through PPC remarketing.
PPC marketing is a great way to make money. Bloggers can use PPC by hosting ads on their website, and businesses can use it to generate sales. Whatever you use it for, you can make money with pay-per-click. Look up PPC on our blog for more tips!
